In the search engine optimization (SEO) industry, most people will agree that the top 10 rankings in Google for almost every term you can think of, is dominated by the efforts of relatively small numbers of sites. Google’s Page Rank algorithm is so powerful that for the term “new cars” in the US, for instance, only 11 websites have ever been found to be on the first page, while around 2 trillion pages are on that page.

This makes it impossible for the average website owner or blog owner to compete directly with these large sites. However, there are ways of improving your website’s standing with the most powerful search engine of them all (although it can take time, sometimes many months), and that involves the use of SEO content.

SEO Content is articles that people and companies put directly onto their websites or pages. The objective of these articles is to give people who are looking to buy products, services or information a guide to find. In the case of the term new cars, the SEO content is the articles that contain a range of opinions from both critics and believers in the products and services one might want to look into when searching for a used car.

The first thing an SEO Content writer must do to help a potential client get the goods, is to create a site that is easy to find. The second thing, is to ensure that those who look for what you are offering, find your site easily. The best way to do this, is to ensure that your site is the first one shown when anyone searches for an item you may be offering. The SEO content writer, then, must understand that their role, is to get people to visit your website and make the first contact. The SEO Content writer must also keep these people on your site, interested and in the site long enough for them to make a purchase.

The main thing to consider when looking for an SEO content writer is, how long will they write for? For most writing jobs, there is a fee involved, and it is generally in the same region as your standard article writer, but some content articles are free. If it is for 1 article, there is no fee, but if it is for many, the writer might charge you. The fee must be significant enough for the writer to not turn away clients. The fee must also be significant enough for the writer to write articles for you in a timely manner.

SEO Content writers are found all over the world and they are found for all sorts of writing jobs. In the UK they can be found for the free content that is included in the source files, or they can be found for freelance writing. They can also write articles of all levels as the content writer does not have to make their content look professionally written. They can also write articles of mystery, historical articles, science articles and they can also write articles that are a little bit dark in tone for horror articles. All the content is written using the keywords in the text. The only thing to remember with a content writer, is that they do not have to put the keywords in bold.

To help you choose the best content writer for your site, you can use SEO Content writers who have a good reputation with consumers who are searching for your product, service, or information. To find the best, look for people, who write in easy to read language, and who understand your brand. When you write for your website, you have to remember not to stuff keywords in your site. This might increase the ranking for your site, but might decrease your sales.

SEO is the most important aspect for any website. In this article I will elaborate on the importance of SEO in website development and what SEO factors to consider while developing / designing a website.

1. FAST LOADING TIMES – The most important factor and Google recognizes it. It does not penalizes websites that are slow, but it rewards websites that are fast. Make sure your code is manageable and your client side is rendered fast.

2. SEO Friendly Content – Keep a mixture of images, text and animations. Google loves rich content. Gone are the days, when search engines preferred text. These days, Google will giveyou preference if your content has a video embedded in it. Rich content ranks faster these days.

3. SEO FRIENDLY URLS – Query parameters are good for development but bad for SEO, make sure you have the option of writing a keyword rich URL for that is a ranking factor in Google search result pages.

4. TITLE TAGS, META TAGS, META DESCRIPTION – If you can use a plugin that’s good, but if you have a custom stack development, be aware of these field. Provide provisions on every page to put in these fields.

5. H1, h2 tags – These tags help search engines understand the topic of the underlying content. Google still uses H1 tags to determine relevance. Use these tags to defined your content. Be careful there should be only 1 h1 tag on your page.

6. SITEMAP XML – an XML sitemap is to be submitted to Google webmasters account for faster indexing of your website pages. Make a provision to auto generate or manually generate these sitemaps for fasting indexing by search engine bots.

7. ROBOTS.txt – This file contains an important declaration. It tells the bots about pages that you want indexed when a search engine bot comes looking. It is upto search engines to honor requests mentioned in ROBOTS.txt

8. REMOVE DUMP TEXT / PAGES – Do remember to delete pages, that you used while making the website. This might include images, lorem ipsum passages. Stuffing your website with dump text is not going to help at all.

9. Image ALT Tags – A search engine bot cannot ready your image, but it can only read the alt text of your image. Make provision in your website code to put alt – tags for it is one of the most important factors in SEO.

10. BLOG – Google loves a website that is fresh. Fresh content is ranked higher than stale ones. By maintaining a blog, not only you can build a community of followers, but it helps a lot in website SEO. Make a provision for blog on your website.

These are some factors involved in developing a SEO friendly website. A good website development company can really optimize the code well and give you an edge over your competitors by leveraging SEO factors.

If you want to make your career in digital marketing, we suggest that you go for the best digital marketing course. The expert tips given in this article can help you make an informed decision. Without further ado, please take a look at 6 expert tips for this purpose.

1. Understand Your Requirements

Before you start your search for a digital marketing course, we suggest that you put together a few reasons why you should go for digital marketing in the first place. For example, you should ask why you are learning digital marketing.

Once you have set your objectives, you should start your search. For instance, if you want to offer your social media services, you may want to go for a course that can help you improve your skills in this field. Alternatively, you may consider a comprehensive course in this department.

2. Choose between Self-Learning and Mentor-Led Training

Today, the internet allows a lot of learning options. You can go for self-learning with the help of our trainer. If you know you can do well in a classroom environment, you can take this route. But if you want to learn from your home at your own place, you may want to go for the self-learning approach.

If you learn under the supervision of an expert trainer, you may ask questions and get answers from a real person. So, the decision is yours. You may want to go for an option that may work for you.

3. Consider Field Experts

Digital marketing is a huge term that covers a lot of domains like email marketing, social media marketing, and Search Engine Optimization, just to name a few. All of these fields are quite complicated and require a lot of experience.

So, we suggest that you make sure that the course trainers are field experts. Therefore, before you choose a course, make sure you consider an instructor with years of experience in their respective fields.

4. Consider the Course Format

After you have done your homework about the trainers, your next move is to consider the format of the course. For example, you need to ask questions related to live projects, classroom presentations, practical learning, internship opportunities, mentors, and other types of assessments.

If you want to gain experience and become a qualified digital marketer, we suggest that you consider all of these points. Therefore, we suggest that you conduct thorough research before making your final decision.

5. Career Guidance

Socializing is an essential part of becoming a digital marketer. In other words, you should be able to set yourself apart from the crowd. Therefore, we suggest that you search for a digital marketing course that can provide career guidance. With the help of dedicated mentors, you can identify your strengths and go for the best specialization.

6. Your Budget and Schedule

Also, you may want to look for a course that won’t cross your budget limits. After all, you don’t want to end up spending all of your savings on the course.